Image
We like our beer the same way we like our hockey: ICE COLD. So when Budweiser, America's best-selling beer, partnered with the NHL for an unforgettable night of hockey, we were excited to help capture it.

The ice-cold twist? Budweiser brought in 10,000 cups that light up RED whenever the Capitals, the home team, scored a goal. Our challenge was twofold: shoot and edit all the action on the ice and in the stands AND promote, post and upload the content in REAL TIME. Game on!
Rock the Red
“Hopefully this thing lights up all night long!”
Who better to promote this partnership than Capitals Hall of Famer Rod Langway, a hometown hero and a natural influencer to boost the awareness of Budweiser’s event. Rod Langway was the perfect spokesperson to get Caps fans stoked.
Light Up DC
Multiple camera operators capturing Budweiser’s “RED” moments throughout the arena, a small army of editors and social media wizards producing and promoting eye-popping Facebook and Twitter posts in REAL TIME, all with the excitement of an explosion of RED that punctuated every heart-stopping goal. We felt the energy, we witnessed the spectacle, and we captured it all for the world to see.

Share