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Cabela’s, a retailer of outdoor recreation merchandise, partnered with Colormatics to make a splash in its video marketing. Through collaboration with their marketing team, Colormatics came up with two different, unique ways to use video to increase awareness and conversion.
Instigator
Seeing an opportunity to capitalize on the wildly successful Hunger Games movie franchise, Cabela’s commissioned this short featuring tributes using the companies new Instigator Compound-Bow to shoot challenging targets. Quickly racking up over a million views, this media experience, released just before the second installment of The Hunger Games Trilogy, paved the way for thousands of bow sales and a massive influx of new eager recruits into the sport of archery.
Deer Nation
“Deer Nation” captures the sights and sounds of deer hunters and turns those thuds, hums, and claps into an anthem for experienced sportsmen. Highlighting sound is

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