Gonzaga University is well known for their national champion men’s basketball team. With it comes an unprecedented opportunity: how to leverage interest in the basketball program to increase brand awareness and applications to the school.
Collaborating with creatives in Gonzaga’s marketing department, Colormatics pitched and scripted a unique approach to leveraging Gonzaga’s academic prowess, diverse student body, and prominent alumni. Rewind is a story told in reverse, spotlighting Zag alumni in the moment of their success and showing how Gonzaga was influential in helping them achieve those goals. Throughout the 2017-2018 NCAA season, this commercial ran during the Bulldogs games, including throughout their run through the national tournament.
Celeste Shaw, Entrepreneur
Morgen Flowers, Principal
Khalid Shirzad, M.D., Surgeon