Collaborating with creatives in Gonzaga’s marketing department, Colormatics pitched and scripted a unique approach to leveraging Gonzaga’s academic prowess, diverse student body, and prominent alumni. "The Story of Us" is a story told in reverse, spotlighting Zag alumni in the moment of their success and showing how Gonzaga was influential in helping them achieve those goals. Throughout the 2017-2018 NCAA season, this commercial ran during the Bulldogs games, including throughout their run through the national tournament.
Gonzaga University is well known for their national champion men’s basketball team. With it comes an unprecedented opportunity: how to leverage interest in the basketball program to increase brand awareness and applications to the school.
Celeste Shaw, Entrepreneur
Morgen Flowers, Principal
Khalid Shirzad, M.D., Surgeon