Reinventing an iconic resort involves more than replacing hundreds of once state-of-the-art VHS Tape Players. A landmark property ranked as one of the world's finest hotels; the Coeur d'Alene Resort approached Colormatics to partner on a new, modern campaign built to inform and excite the local clientele about the game-changing renovations occurring in the resort.
With all the vacation options available to guests, a list of features and amenities are not enough to break through. Instead, Colormatics presented a weekend at the CDA resort as an event; an exceptional getaway featuring exciting activities and a romantic atmosphere. The message: the Coeur d'Alene Resort is a destination for the new millennium, satisfying the need for luxury and service that is second to none.
Whole New Light
For those who were already aware of the resort, CDA wanted to get the word out that a multi-million-dollar renovation was now complete. Colormatics assisted by producing ═×Whole New Light a commercial run in tandem with Weekend highlighting all the changes at the resort from brand-new linens to cutting-edge technology. Together, these two spots created a potent 1-2 punch that increased awareness and increased conversion.