In the world of fashion, H&M’s vision is clear: to become the most loved fashion brand in the world. To achieve this goal, H&M leverages its diverse and talented team of over 100,000 employees throughout North America to execute corporate strategy and improve conversion. Enter Colormatics, H&M’s internal communication video partner. Colormatics works directly with H&M’s internal communication team to create recruitment, training and seasonal kickoff videos that engage and educate H&M staff.
As H&M grows and competes in more markets, finding uniquely qualified talent for a variety of high-level positions proves to be a massive undertaking. How do you inspire the best and brightest talent to join your ranks? Working with H&M’s CEO and marketing team, Colormatics shot in several locations nation-wide to produce a video focused on a unique position, Regional Controller.
Best People
To create a world-class organization, it’s not only essential to recruit the best people, but it’s also necessary to train them properly. Commissioned as part of a series promoting best practices through all North American stores, Best People focuses on recruiting, training and motivating H&M team members to execute at the highest level.
H&M X Alexander Wang Launch
Launching a collaboration with a generational talent like Alexander Wang is a moment you want to capture. H&M entrusted Colormatics to create both a sizzle video of the multi-night fashion line launch as well as photos for their Facebook and Instagram accounts.

Colormatics is proud of our work in helping H&M become the world’s most loved fashion brand and will continue to create and innovate with the help of their internal communications team to develop a robust dialog between H&M’s corporate offices and their boots on the ground.