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Sports MarketingDEC 2023|Sam Thompson

Global Fantasy Sports Market Size & Share 2023

The fantasy sports market has been experiencing tremendous growth, revolutionizing how fans engage with their favorite sports and teams. In this exciting market, understanding the size, trends, and key players is crucial for anyone interested in this booming industry. So, let’s dive into the world of fantasy sports and uncover the secrets behind its rapid expansion.

Key Takeaways

  • The global fantasy sports market is projected to reach $26.98 billion by 2023
  • Growth was driven by increasing engagement of sports fans, technological advancements, and greater transparency in monetary transactions
  • Major players driving growth through advanced technology, strategic alliances & collaborations, and expansion into new markets

Global Fantasy Sports Market Growth

The global fantasy sports market has been on a meteoric rise, with its fantasy sports market size projected to reach a staggering $26.98 billion by 2023. This impressive market growth in fantasy sports can be attributed to a combination of factors, including the increasing engagement of sports fans, advancements in digital infrastructure, and greater transparency in monetary transactions.

The fantasy sports industry, including fantasy football, has evolved to offer a diverse array of platforms and sports, catering to the tastes of fans worldwide. Some popular fantasy sports platforms include:

  • ESPN Fantasy Sports
  • Yahoo Fantasy Sports
  • DraftKings
  • FanDuel
  • Prizepicks

These platforms have tapped into the passions of millions, creating a thriving market that continues to expand at a rapid pace.

Market Size and CAGR

The fantasy sports industry is estimated to seize a huge market size by 2023. It is forecasted to reach $26.98 billion. Various factors, such as the emergence of new sports leagues, the growing appeal of players, and the introduction of innovative fantasy sports applications, fuel this rapid expansion.

The market's anticipated Compound Annual Growth Rate (CAGR) during the 2023-2028 period is estimated to be 12.92%. This robust growth rate speaks to the increasing popularity of fantasy sports platforms and the significant potential for further expansion and profitability in the coming years.

Factors Driving Growth

One major driving force behind the fantasy sports market’s growth is the rise of sports leagues and the appeal of players. These factors have contributed to the increasing popularity of the market, offering more opportunities for fans to participate and engage with their favorite sports.

Another significant factor is the investment in digital and internet infrastructure. As access to high-speed internet continues to increase, more users can create virtual teams and participate in fantasy sports, driving market growth even further.

Regional Analysis: Fantasy Sports Market

Understanding the scope and potential of the fantasy sports industry requires a look at the regional level. This section explores the size and growth trends of the fantasy sports market across key regions:

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Each region has its own unique characteristics and opportunities for growth. North America is the largest market.

North America

North America holds a significant market share in the fantasy sports industry. Its market size is expected to reach $11.7 billion by 2023. The region's dominance can be attributed to the immense popularity of sports such as:

  • Football
  • Baseball
  • Basketball
  • Hockey

The growing popularity of sports betting fuels the growth of fantasy sports platforms.

The North American football fantasy sports market, a significant segment of the overall sports fantasy market, is categorized by fantasy sports type, sporting type, and country. As the popularity of these sports continues to rise, the market is poised for even greater expansion in the coming years.


Europe's fantasy sports market is also experiencing growth, with football being the driving force behind its expansion. The market size in Europe was estimated to be $1.05 billion in 2022, reflecting the region's increasing interest in fantasy sports.

In addition to football, other popular sports in Europe include baseball, basketball, and hockey. As the popularity of these sports and their respective fantasy platforms grows, Europe's fantasy sports market is expected to continue its upward trajectory.

Asia Pacific

The Asia Pacific region is anticipated to experience the highest compound annual growth rate in the fantasy sports market, with an estimated CAGR of 14.07% during the forecast period (2023-2028). The surging popularity of cricket and other sports in the region, along with the proliferation of fantasy sports platforms, are contributing factors to this growth.

As smartphone usage continues to rise in the Asia Pacific region, more users are accessing fantasy sports platforms on mobile devices. This increased accessibility is another driving force behind the region's rapid growth in the fantasy sports market.

Rest of World

The Rest of the World, which includes regions such as the Middle East and Africa, is expected to exhibit the highest CAGR of 18.2% during the 2021-2027 period. Although specific factors contributing to this growth are not detailed in the knowledge base, it can be assumed that similar factors, such as the increasing popularity of various sports and expanding digital infrastructure, play a role in the growth of the fantasy sports market in these regions.

With the global expansion of the fantasy sports market, staying updated on regional trends and opportunities is vital for companies and investors. Knowledge of unique regional dynamics enables market participants to make strategic decisions and leverage opportunities.

Segment Analysis: Fantasy Sports Platforms

Beyond the regional analysis, exploring different platforms available in the fantasy sports market is also significant. This section examines the two main segments: websites and mobile applications, both substantial contributors to shaping the industry.

Websites are the most popular platform for fantasy sports, as they offer a wide range.


Websites remain a popular platform for fantasy sports, offering a wide range of options for users, from daily fantasy sports to season-long leagues and contests. By providing easy access from any location and at any time, websites enable users to join leagues with family and friends, as well as access a wealth of statistics and data to make informed decisions.

However, there are challenges associated with utilizing websites for fantasy sports, such as the potential for fraudulent activities due to the lack of regulation and the sometimes difficult navigation of websites. Additionally, users may need to pay fees to join leagues or participate in contests.

Mobile Applications

Mobile applications currently hold the largest market share in the fantasy sports industry and are projected to experience significant growth due to the proliferation of smartphones and the convenience they provide. With more people using smartphones as their primary means of accessing the internet, mobile applications have become an essential platform for fantasy sports enthusiasts.

Football, baseball, basketball, hockey, and cricket are the most widely featured sports in fantasy sports mobile applications. As smartphone usage continues to rise and mobile applications become more sophisticated, it's likely that the market share of mobile applications in the fantasy sports industry will continue to grow.

Popular Sports in Fantasy Sports Market

Having explored the regional and platform-specific aspects of the fantasy sports market, we now turn our attention to the popular sports that fuel this market.

From football to cricket, these sports captivate the hearts of millions worldwide and are at the core of the fantasy sports industry.


Football, particularly the National Football League, is the main driver of the North American fantasy sports market and is popular worldwide. As the most widely followed sport in the US and Canada, football is a significant contributor to the growth of the fantasy sports market in the region.

Globally, football is the most ubiquitous sport, with its fantasy sports market being the largest in the world. The appeal of football transcends borders and cultures, making it a powerful force in the growth and expansion of the fantasy sports industry.

Baseball, Basketball, and Hockey

Baseball, basketball, and hockey also contribute to the growth of the fantasy sports market, particularly in North America. These sports are highly popular in the region and have a significant impact on the fantasy sports market.

As the popularity of these sports continues to rise, they will likely play an increasingly important role in the expansion of the fantasy sports market. By offering diverse options for fans to engage with their favorite sports, the fantasy sports market can continue to grow and thrive.


Cricket is expected to exhibit the highest growth rate in the fantasy sports market, driven by its increasing popularity in the Asia-Pacific region. As cricket gains more fans and followers in this region, it's expected to significantly impact the expansion of the fantasy sports market.

Companies such as Dream11, MyTeam11, and FanFight are major players in the fantasy cricket market. As the popularity of cricket continues to grow, these companies and others will likely play a critical role in shaping the future of the fantasy sports market.

Key Players and Competitive Landscape

A comprehensive understanding of the fantasy sports market necessitates an examination of the key players and competitive landscape through a fantasy sports market analysis, which can be found in a fantasy sports market report.

In this section, we'll explore the major companies and their market strategies, providing insights into how they're shaping the industry.

Major Companies

Major companies in the fantasy sports market include:

  • Dream Sports
  • Rotoworld (Comcast Corporation)
  • Fanduel
  • Fantasypros
  • FantasyPros
  • Roto Sports, Inc.
  • Fantrax
  • GoodGamer Corp.
  • FanDuel Group
  • Prizepicks

These companies play a pivotal role in the industry, shaping its growth and direction.

By understanding the market strategies and positions of these major players, investors and stakeholders can make informed decisions about potential opportunities in the fantasy sports market. Furthermore, an analysis of these companies provides valuable insights into the competitive landscape and the factors driving market growth.

Market Strategies

In the fantasy sports market, companies employ various strategies to gain a competitive advantage and increase market share. These strategies include:

  • Investing in advanced technology
  • Research and development
  • Strategic alliances and collaborations
  • Expansion into new markets
  • Customer acquisition and retention

Strategic partnerships and collaborations provide access to new markets, technologies, and resources, while customer acquisition and retention strategies help companies expand their customer base and generate revenue. By adopting these market strategies, companies can capitalize on market opportunities and drive the growth of the fantasy sports industry.

Legal and Regulatory Challenges

The fantasy sports market faces a range of legal and regulatory challenges that can impact its growth and profitability. Apprehending these challenges is vital for businesses and investors venturing into this intricate market.

Potential restrictions and regulations that may affect market growth include:

  • Federal laws regarding gambling
  • The necessity to assess the legality of alternative models
  • Varying legal and regulatory requirements across regions
  • Hastily-enacted reactive regulations

By staying informed about these legal and regulatory challenges, market participants can better navigate the risks and uncertainties in the fantasy sports market.


In conclusion, the fantasy sports market is a rapidly growing industry with significant opportunities for businesses and investors alike. By understanding the market size, regional trends, platform segments, popular sports, key players, and legal challenges, stakeholders can make informed decisions and capitalize on the tremendous potential of this exciting market. As the world of sports continues to evolve, the fantasy sports market will undoubtedly play a crucial role in shaping the future of fan engagement and entertainment.

Frequently Asked Questions

What sports can you play fantasy?

You can play fantasy football, baseball (MLB), basketball (NBA), hockey (NHL), soccer, NCAA football, NASCAR, and golf. All ESPN games are also free to play, allowing you to draft teams of NBA players who then score fantasy points according to set scoring rules.

What is the best fantasy sport to play?

Fantasy football is the clear winner when it comes to the best fantasy sport to play. It has been the most popular fantasy sport for some time, and its ease of gameplay and involvement with real NFL players makes it a great option for season-long players in North America.

What is the point of fantasy sports?

Fantasy sports allow fans to become team owners and build rosters of real players that are scored based on their actual performances. It gives fans a fun and interactive way to feel connected to the action.

What is a fantasy sports game?

Fantasy sports is an online game where participants assemble a team of real sports players and earn points based on their performance in actual games. It is often referred to as rotisserie or roto, and it differs from traditional sports in that it does not involve any physical playing or predicting the outcome of future events.

What is the projected size of the global fantasy sports market by 2023?

The global fantasy sports market is projected to grow significantly, reaching $26.98 billion by 2023.