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Motion DesignSEP 2020|Chris Marcus

How Motion Design Can Transform Your Brand

Animation videos are like the Saturday morning cartoons of brand development. They’re simple, creative, and nostalgic. They grab your audience’s attention in ways no other medium can. And, when created effectively, they’re a powerful marketing solution that can distinguish you from the competition. 

Here are four reasons why you should consider using animated videos to strengthen your brand.

1. They're Eye-Catching

Pop quiz: What ad set a record with 5 Grand Prix Cannes Lions? 

It has billions of YouTube views mostly due to the adorable block characters and its throwback look. But animated videos can also be sophisticated - like Hendrick’s “A Moving Picture” campaign. Embracing a peculiar aesthetic with acute attention to detail created both an indelible world and a memorable commercial.

Many brands have wasted no time calling on the best in the business. Lyft’s collaboration with Academy Award-winning animator John Kahrs is a great example. According to an article from the animation studio Spiel, “the short, seven-minute movie entitled ‘June: Life is Better When You Share the Ride’ currently has close to eight million views on YouTube, making it among the most watched ads online in recent years.” 

2. They Can Be Dumb

The non-profit university hospital NewYork-Presbyterian isn’t the first "brand" that you think of when imagining big budget Super Bowl ads. But during Super Bowl 50, the hospital collaborated with acclaimed Israeli artist Noma Bar and Seiden Advertising to explain the complex topic of immunotherapy in layman’s terms. The simple 2-D imagery makes it easy to watch and easier to understand. 

3. They Offer Freedom

Clients have their goals, and brands will offer their bullet points. But great marketing doesn’t stay boxed in by corporate expectations. Animated videos can be a great way to inspire the kind of creativity that your audience will remember. 

The piece above, by UK-based TV network TalkTalk, features an astronaut on children’s wall paper who runs wildly through all the walls in a house. In the end, the character meets his match, a princess on a lamp shade. Try pitching that in live action.

4. They Show The Good Fight

Portraying companies and their mission statement in a positive light is challenging. But Chipotle got the job done by creating a simple, beautiful animated video called “Back to the Start.” The music, written by Coldplay and sung by Willie Nelson (whose voice is the human manifestation of a farm), perfectly captures Chipotle’s message. When you have something to say that cannot be overlooked, animation can be a powerful tool.

So with animation, everyone wins. Animated videos allow creatives to live up to their job description and brands to take the guard rails off of their storytelling. Your video doesn’t need to win awards. It needs to win customers. The first step is to create a clear objective. Then, start exploring the variety of animation styles that catch your eye. If you do your part right, and hire the right studio, your customers will love it.

Speaking about the right studio, if you are interested about Colormatics and it’s illustrated animation product, take a look here at our award winning product.