Case Study

When the Caps Lit
Up the Red Light

Product Video, Production

Beer and Hockey

We like our beer the same way we like our hockey: ICE COLD. So when Budweiser, America's best-selling beer, partnered with the NHL for an unforgettable night of hockey, we were excited to help capture it. Budweiser brought in 10,000 cups that light up RED whenever the home team, scored a goal. Our challenge was twofold: shoot and edit all the action on the ice and in the stands while also promoting, posting, and uploading the content in real-time. Game on! 


All In Real-Time

While multiple camera operators were capturing Budweiser’s “RED” moments throughout the arena, a small army of editors and social media wizards were producing and promoting eye-popping Facebook and Twitter posts in real-time—all while the excitement of an explosion of RED punctuated every heart-stopping goal. We felt the energy, we witnessed the spectacle, and we captured it all for the world to see.

Cheers From the Crowd

With thousands of shares and likes, the night was a success. Plus, we enjoyed few Budweiser's along the way.

A sports fan buyer persona is someone who has a strong passion for sports and is willing to invest time and money in their favorite teams and players. This persona tends to be highly engaged in sports, both as a spectator and as a participant. They consume a variety of sports content, including games, news, and analysis, and are always looking for ways to stay up-to-date on the latest developments in their favorite sports. Additionally, a sports fan buyer persona is typically willing to spend money on merchandise, tickets, and other items related to their favorite sports, making them a valuable target for sports-related businesses and marketing campaigns. They are often active on social media, where they connect with other fans and share their experiences and opinions about sports. Overall, a sports fan buyer persona is a highly engaged and passionate individual who is a prime target for businesses looking to tap into the lucrative sports market.

Colormatics Spirits Highlight Reel