Making a Splash in the Market
![](https://images.prismic.io/colormatics/c86a83ee-ff97-4434-9b25-a5e85bfe1e15_Centrum+Nutrition+Protein+Mix.jpg?auto=format%2Ccompress&fit=max&q=50)
After being recognized for decades for their product Centrum Silver, the Centrum brand was looking to create a splash by developing two new products: a Whole Food vitamin and a natural Protein Powder.
WATCH
![Video](https://images.prismic.io/colormatics/9d446a16-2cc6-4e60-ac87-874c90a07a2a_Centrum+Shake+Up+Protien.jpg?auto=format%2Ccompress&fit=max&q=50&w=800)
![Video](https://images.prismic.io/colormatics/48565af9-1fcb-4024-a2a5-ee107fab4df9_Centrum+Screen+Grab.jpg?auto=format%2Ccompress&fit=max&q=50&w=800)
![](https://images.prismic.io/colormatics/49cd650d-7a8f-4623-ab70-f78f04d71090_Sketches.png?auto=format%2Ccompress&fit=max&q=50&w=1200)
Build Awareness and Excitement
Create bite-sized gripping social content to build awareness and excitement for the new products. Working over the course of a week with our partners TBWA, Colormatics executed that vision, developing clean and simple short commercials that start the process of building brand recognition.
![](https://images.prismic.io/colormatics/93156c11-a2b2-41d0-b24b-682abce4a040_Centrum+Selectspng.png?auto=format%2Ccompress&fit=max&q=50&w=1200)
Product Established
Centrum established their two newest products as fun and youthful, successfully launching themselves into a new market .