WATCH
CHALLENGE
Making a splash in the market
After being recognized for decades for their product Centrum Silver, Centrum was looking to create a splash by developing two new products a Whole Food vitamin and a natural Protein Powder.
SOLUTION
Build awareness and excitement
Create bite-sized gripping social content to build awareness and excitement for the new products. Working over the course of a week with our partners TBWA, Colormatics executed on that vision, developing clean and simple short commercials that start the process of building brand recognition.
RESULTS
New product established
Centrum established their two newest products as fun and youthful, successfully launching in to a new market .
