Case Study

Engaging NFL Fans

Product Video

FedEx Air & Ground NFL Players

Every week during the NFL season, six finalists are chosen for the FedEx Air & Ground NFL Players of the Week award. At the end of the season, fans nominate three finalists of each category, the FedEx Air & Ground Players of the Year.

Social Video Series

Video
Video
Video
Video

Engaging Fans

To help engage fans on social media each week during the season, MKTG commissioned Colormatics put together a series of quick ads featuring Heisman Trophy quarterback Carson Palmer and All-American honors running back Maurice Jones-Drew.

Quick Turnaround Times

Shot in an urban studio and assembled in post the next day for a quick turnaround to go live, these feel-good social videos were a smash from day one. Modern graphics with a custom sound-designed theme, these clean social promos tied in well with the NFL package.