Case Study

Engaging NFL Fans

Product Video

FedEx Air & Ground NFL Players

Every week during the NFL season, six finalists are chosen for the FedEx Air & Ground NFL Players of the Week award. At the end of the season, fans nominate three finalists of each category, the FedEx Air & Ground Players of the Year.

Engaging Fans

To help engage fans on social media each week during the season, MKTG commissioned Colormatics put together a series of quick ads featuring Heisman Trophy quarterback Carson Palmer and All-American honors running back Maurice Jones-Drew.

Quick turnaround times

Shot in an urban studio and assembled in post the next day for a quick turnaround to go live, these feel-good social videos were a smash from day 1. Modern graphics with a custom sound-designed theme, these clean social promos tied in well with the NFL package.

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