Case Study

The Perfect Ring

Identity, Media Strategy , Commercial

Punching up

How does a local Jewelry store stand out against the landscape of nationwide brands and massive budgets? By sharing their unique story built on craftsmanship and customer service. As Agency of Record, Colormatics was tasked with creating a brand new digital and broadcast campaign for the thirty-year-old jeweler.

WATCH

Video
Video
Video

A whole new level of quality

Leveraging our years of high-end production, Colormatics crafted spots showcasing JDC’s unique design center, the artisans who work there as well as their customer-friendly policies. Incredible product photography highlighted innovative interviews that told JDC’s story.

Setting new sales records

With our brand messaging and deployment strategy, Jewelry Design Center is experiencing their most continuous substantial growth in its entire 45-year history.