Case Study

The Perfect Ring

Identity, Media Strategy , Commercial

WATCH

CHALLENGE

Punching up.

How does a local Jewelry store stand out against the landscape of nation-wide brands and massive budgets? By sharing their unique story built on craftsmanship and customer service. As Agency of Record, Colormatics was asked with creating a brand new digital and broadcast campaign for the thirty year old jeweler.

SOLUTION

A whole new level of quality

Leveraging our years of high-end production, Colormatics crafted spots showcasing JDC’s unique design center and the artisans that work there as well as there customer friendly policies. Incredible product photography highlight innovative interviews that tell JDC’s story.

RESULTS

Setting new sales records

With our brand messaging and deployment strategy, Jewelry Design Center is experiencing the most substantial growth continuously in its entire 45-year history.