Case Study

The Future of Major
League Baseball


Playing in the Big Leagues

FTX is a cryptocurrency exchange built by traders, for traders. FTX offers innovative products, including industry-first derivatives, options, volatility products and leveraged tokens. Having raised 900 million dollars of funding with a valuation of 18 billion, FTX is on track to dominate the crypto market and revolutionize the future of money as we know it.


The Partnership of the Century

As an official sponsor of MLB, FTX is bringing you baseball as you’ve never seen before. Never in the 152 years of the MLB’s existence have the umpires sported a branded sponsor patch…until now! The long-term agreement also gives FTX worldwide marketing rights related to MLB and its players. That’s a whole lot of content waiting to be deployed online, broadcasted on TV, and posted to social media; all created by Colormatics!


Strikeout, But Make it Cool

Kicking off a long string of content creation, FTX called on Colormatics to produce a 15 second spot for the umpire patch reveal. It would need to captivate audiences from the very first second and leave them with lasting impact. 


Shooting for the Moon

To further promote their sponsorship with MLB, FTX launched a Pick ‘Em sweepstakes. Fans who predict which player will hit the longest moon blast during the 2021 season will be entered to win $100,000 in bitcoin or cash!
Are you in?

Learn more about Crypto advertising and how to target cryptocurrency users