In the National Spotlight

In 2017 the Gonzaga men's basketball team was invited to the "PK80" Phil Knight Invitational—one of basketball’s most prestigious events. We were tasked with creating a commercial for the national stage, to leverage interest in not only Gonzaga’s athletics, but their academics as well.

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With the special tournament running on ESPN, the stage was set. With the national attention came an unprecedented opportunity: leverage interest in the basketball program to increase brand awareness and applications to the school.

Collaborating with creatives in Gonzaga’s marketing department, Colormatics pitched and scripted a unique approach to leveraging Gonzaga’s academic prowess, diverse student body, and prominent alumni. Rewind is a story told in reverse, spotlighting Zag alumni in the moment of their success and showing how Gonzaga was influential in helping them achieve those goals. Throughout the 2017-2018 NCAA season, this commercial ran during the Bulldogs games, including running through the national tournament.