Engage new users
Vanguard needed an engaging video to communicate their new Personal Advisor Services. The service offers financial planning and investment management by pairing technology and human advisors. The Vanguard video required several specifications including providing for diversity, complicated financial nuances and legal review by the corporate team.
Creating an elegant and engaging animation.
We created a complex animation that's elegant, dynamic, and engaging by creating relatable characters that have personality and dimensionality. Following a family throughout their lifetime, we see their financial picture transform.
With a seamless integration to the customer experience, clients have been onboarded to this new product with a new sense of ease not associated with the brand in the past.