Video marketing is slowly becoming the norm in the digital marketing world. Videos are a great way to get people engaged with your brand, so the increasing popularity makes sense. Video marketing can help build relationships with your customers, explain complex information in a fun and interactive way, and ultimately increase conversions.
A compelling video marketing call-to-action (CTA) can make your efforts even more successful. The CTA should be persuasive, informative, and, above all, speak directly to the viewer's needs and desires.
Here are a few examples of effective video marketing CTA ideas that can increase conversions and get you results.
Use Storytelling to Influence Viewers
Storytelling is a great video CTA tactic since you can tell an engaging story that speaks directly to the viewer's needs and desires. The content you include should also be simple enough for your audience to understand.
For example, you could use a video CTA that focuses on the story of one of your customers who believes your product made a difference in their lives. This story could be anything as simple as how the customer was able to save money or time when they used your product.
Make sure to only get real customers to share their experiences with your product or service in video form. This strategy will help cement your message and create a bigger impact on viewers who may still be on the fence.
For the best results, you need to create a video CTA that showcases your brand in an interesting, creative, and memorable way. You want your video to leave a lasting impression on the viewer. You can even use video effects, motion graphics, and other visual elements that will help make your video stand out from the competition.
Give Viewers Something to Take Away From the Video
Make sure your video CTA has a clear purpose and provides some value to viewers. The added value could be an offer, a discount code, or helpful advice or tips related to your product or service.
For example, if you sell video editing software, you could provide video tutorials on how to use your product and then end with a CTA that offers viewers a 10% discount if they purchase your product within the next 24 hours.
Most customers will rush to take advantage of any special offers you present in video form, especially if you keep them interested until the very end. This tactic works exceptionally well if you offer something directly related to the video content itself. You want viewers to walk away with something they can use immediately and/or remember for future reference.
Be Consistent With Video CTAs Across Different Channels
If you want to use video marketing to promote your brand, make sure you're consistent in how you structure CTAs across different channels. This strategy will ensure that viewers have a clear idea of what the video is about and how they can take action.
For example, if you use CTAs on YouTube videos, make sure they have the same structure and style as the video CTAs you use on other social media platforms, such as Twitter and Instagram. The uniformity will make your video more memorable and help to create a stronger connection with viewers.
Use Video Overlays to Direct Viewers
Video overlays are an effective video CTA tactic because you can use them to directly convince viewers to take action. Overlays refer to video frames displayed over the video content. They can provide viewers with additional information, such as a discount code or an invitation to click through to a specific page.
For example, if you want viewers to take advantage of a special promotion you have, you can add a video overlay with an offer code and a link to the page where viewers can take advantage of the promotion. This tactic is a great way to increase engagement and push viewers to take the desired action.
Tip: The video overlays should be clearly visible and easy to read. Make sure you test different video overlays to see which ones have the best engagement rate.
Give Viewers an Option to Contact You
If viewers have the option to contact you directly, you can easily get more conversions. Create video CTAs that allow viewers to call, send an email, or fill out a form directly from the video.
For example, you can include a CTA that allows viewers to contact you with any questions or inquiries about the product.
The engagement you'll receive from this CTA will be invaluable and can help you convert more viewers into paying customers. You want them to feel like they have access to someone who can help them if they need clarification about something they've found out about your product.
Note: While video becomes more popular by the day, remember that you should tailor CTAs specifically to the audience you want to reach. Think about what will work best for your customers and use CTAs to create more engagement, trust, and conversions.
Reach out to us at Colormatics today if you want to learn more about video marketing CTAs and how you can use them to increase your conversions. We're here to help you get the best results out of your video marketing efforts.