When Should Healthcare Facilities Market Themselves?
Healthcare is usually necessary for many people, so when should healthcare facilities choose marketing instead of letting people simply come to them? Discover the best times to market your healthcare facility.
1. When You Are New to the Area
Whether you have expanded to a new state or region or are a brand-new healthcare facility, you need to let people know you are here. While a few well-placed signs in the area around your new office might seem sufficient, these are not enough to help people in the area know a new healthcare option is available. Instead, you often need to turn to digital marketing to reach a wide audience.
Digital marketing offers lots of opportunities to advertise your facility. For example, you can easily create and market video advertisements on relevant platforms to let people know about your facility, along with important details like your specific medical services or values.
2. When You Have Opened a New Office
What if you are established in an area but have a new location? That can be especially helpful if your current locations are overcrowded, too far for some patients, or do not offer specific services that your new location does. Use the inspiration for why you opened a new location to guide your marketing efforts.
However, make sure to emphasize that your new facility still follows the same values your healthcare locations are known for. That way, people will understand that staff at a new location will still treat them the same as they would anywhere else.
3. When You Offer New Services
Has your healthcare facility just opened a new wing or acquired new staff who focus on a new aspect of healthcare? Make sure that more than just current patients know about this with quality marketing.
For example, you might have recently started providing a specific procedure that other healthcare facilities in your area do not offer. If so, then allow people to know about this service with marketing tools like SEO, targeted video ads, or paid ads. People who want or need this service will now know that your facility is the only one to do it, which can increase your chances of more patients.
4. When You Want to Reach More People
Even when your healthcare facility is well-established and well-known, you can always increase your presence. Perhaps you want to target a specific area or demographic. Perhaps you simply want more people to know about you. Perhaps you want to increase the foot traffic in a specific location. No matter what reason for raising awareness and reaching more people, marketing can help you.
The specific reason for your marketing campaign can guide the type of marketing you do. Local search ads can help more people know about a specific location, while tailored ads can impact a certain audience. Instead of trying to reach anyone and everyone, carefully research and prepare a marketing plan with marketing experts to ensure your campaign reaches the right people.
5. When You Want to Advertise Specific Facts
Are you the winner of a specific medical award? Perhaps your healthcare facility has been highlighted in a specific publication, has a low wait time, or has the largest number of doctors for a specific field or just across the region. All of these are reasons to advertise yourself as a quality healthcare facility worthy of your patients’ consideration and patronage.
All of these facts can support your claim and prove your adherence to quality standards and service. Prospective patients will be able to trust you will treat them well, put their needs first, and have the best training and technology. You can solidify your reputation as a well-regarded healthcare facility people can turn to.
6. When You Reach a Certain Season
Do you have lulls in the year where patient attendance is lower? Perhaps you want to emphasize services that help with seasonal health issues. For example, your healthcare facility might help with hay fever in the spring and summer or flu season in the winter. Market your healthcare facility and the ways it can help with a health issue that is prevalent during a specific season.
That way, even if you normally see a decrease in patients during a specific time, you can offset that with creative and targeted marketing. You will not have to worry about scaling back staff members or reducing hours and instead can focus on providing the best health services to those who need them most.
If you want to market your healthcare facility successfully, turn to the experts at Colormatics. We offer a wide range of medical marketing services to customize to your needs. Contact us today to go over your questions, concerns, and goals, and we will help you put together a marketing campaign that works for you.