Back to Blog
Video MarketingOCT 2022|Chris Marcus

Types of Video Marketing 

5 Video Options That Can Boost Your Business

Video marketing has done much to revolutionize how brands do business and make money. For instance, four-fifths of American small business owners credit the video platform YouTube with bringing them more customers. If you want to join this happy group, you should consider your various video marketing options.

Video marketing has evolved to take many forms, any or all of which might benefit your company. The more clearly you understand these different types of videos and their potential benefits, the more effectively you can implement them as part of a larger marketing strategy. Take a look at four popular examples worth considering.

1. Commercials

Commercials can work just as well for online marketing purposes as they do for television and radio campaigns. You can post a basic 15-second or 30-second commercial spot in multiple media environments, including paid ads on such major video streaming platforms such as Hulu and Tubi.

Video commercials can fit nicely on your social media channels as well. Depending on which platforms attract your target audience most effectively, you can place your commercials on Twitch, Instagram, Facebook, and, of course, YouTube. And don't hesitate to run the occasional video ad on your own website.

2. Introduction Videos

As the name suggests, an introduction video acquaints your audience with your company. A brand introduction video can express your brand's identity, values, mission, and image. It should help your viewers understand what makes your products or services uniquely valuable and inspire them to learn more or make a purchase.

Don't fall into the common trap of rambling on about your brand's history or detailing every single feature you offer. Instead, move as quickly as you can to the main point that matters to consumers: the problems you can solve for them and your uniquely appealing approach to those problems' solutions.

Once you've hooked your viewers by showing them how you can help them, you can introduce some key facts about your brand, including the reason the brand exists, the values the brand subscribes to, and the passion that drives your company to keep improving and refining its processes.

In addition to introducing your brand with video, you can also create a video that introduces your team, from the top executives to the rank-and-file employees. This kind of video humanizes your message while giving audiences the impression that they already know you and can relate to you.

Your team introduction video can include both employee testimonials and shots of the team in action. Employees can talk about what they do for the company, why they signed on, and what they love about working there. Action shots can encompass everything from everyday tasks to footage of company events.

3. Demonstration Videos

If you've ever seen live product demonstrations at stores or trade shows, you understand how effectively these presentations can grab an audience's attention and let them see a product's amazing capabilities for themselves. You can replicate this excitement and entertainment by producing your own demonstration videos.

A demonstration video may take a straightforward approach to showing how a product works. However, you may hold your audience's attention more easily by adding a degree of showmanship, such as showing how your amazing knife can slice a tomato in midair. Above all, you must communicate your product's unique value.

Even if you have a skilled expert on hand to demonstrate your product's operation, you should create a detailed storyboard, shot list, or script for the video shoot. These precautions ensure that every major narrative point gets made, every necessary detail gets recorded, and the editors know how to put it all together.

4. Testimonials and Case Studies

Few influences exert a more powerful effect on video viewers than a first-person testimonial. When satisfied clients and customers praise your products, services, processes, or customer care on camera, your target audience may put aside any resistance or concerns they may have harbored about your company.

The power of a video testimonial largely hinges on the genuineness and authenticity it communicates. For this reason, you should use real customers instead of paid actors. The polish and professionalism of an actor might produce slicker results, but it can also come across as artificial or scripted.

If you want to go beyond individual client or customer testimonials, consider expanding your scope into a video case study. This kind of success story often takes the form of a mini-documentary that illustrates how your product or service solved a major challenge, from the initial client consultation to the final results and benefits.

As you can see, video offers many powerful ways to make your points, express your brand persona, and gain your target market's trust and confidence. If you'd like to explore these and other possible video solutions for your brand, contact Colormatics' video marketing experts at any of our six locations.

5. Live-Streaming

Live streaming has become an incredibly powerful tool in the digital marketing arsenal, providing unique opportunities for businesses to connect with their audience in real time. Here's how live streaming can significantly boost a business's marketing efforts:

  1. Real-Time Engagement: Live streaming fosters a direct, real-time interaction between businesses and their audience. This interaction can lead to deeper relationships, build trust, and increase customer loyalty. Live Q&As, product launches, or behind-the-scenes tours can offer customers an exclusive experience, fostering a sense of community around the brand.
  2. Broader Reach: With the potential to reach anyone around the world, live streaming breaks geographical boundaries, allowing businesses to communicate with a global audience.
  3. Cost-Effective: Live streaming is a cost-effective marketing strategy as it often requires minimal equipment and resources. This affordability makes it an accessible tool for businesses of all sizes.
  4. Increases Brand Transparency: Live streams can humanize a brand. By showing the faces behind the business, companies can increase brand transparency and authenticity, which are vital in building customer trust.
  5. Content Variety: Live streaming adds to the variety of content a business can offer. This diversity can help attract different segments of the audience and keep the content fresh and engaging.
  6. Promotion of Products/Services: Businesses can use live streams to showcase and demonstrate their products or services, offer tutorials, or share success stories. This approach serves as a creative and engaging form of product promotion.
  7. Analytics: Like other digital marketing tactics, live streaming comes with measurable metrics. Businesses can analyze viewer data, interaction, and feedback to gain insights into customer preferences and behavior, helping to inform future marketing strategies.

By integrating live streaming into their marketing strategy, businesses can engage their audience in a dynamic, interactive, and personal way, helping to enhance brand visibility, reputation, and ultimately, sales.